attention to detail

There is one thing that get me every time.  When you spell my name wrong!  I think it calls for a little bit of effort but means a huge chunk of respect to get someones name right.  I ALWAYS make sure I double check a name whenever I write to somebody and if I’m not sure I leave it out.  It really is a matter of respect.

We get a few email a month from people who want to get into the business and come work or intern with us.  Today came another one… a 2 page letter, nicely composed on a self made letterhead. It started:

Dear Markus!

Right there I lost interest. If you actually enter my email address (marcus@ )  manually how can you get my name wrong??  If you then go on to point out how good you are at “attention to detail” I’m not so sure…

Anywhooooo.

Rant over!   🙂

Drone restrictions, finally

In recent time everybody seem to own a drone. I have colleagues with 0 previous flying experience who’ve bought quad copters with a GoPro, flying wherever they think will make a good shot. I would love to add my own aerials to some of my productions but I choose to hire someone to do it for me, simply for the liability issue. I don’t want to be responsible for crashing on a playground somewhere.

Well the FAA (Federal Aviation Administration) has taken a stand now stating the Drones fall under FAA jurisdiction.
Here is more

http://www.dailyherald.com/article/20141123/business/141129712/

Lighting workshop

Today I held a lighting workshop here in Malmo. It’s the first part in a 4 part series. Basic Lighting and theory was the goal for today. Next time (lighting 201) we’ll focus on different lighting setups in full practical session. Part 3 will focus on cameras/sensors/codecs/formats etc. The last session we’ll look at workflow from pre production to output. It was a lot of fun to share what I’ve learned through the years.

Knightec and Tetra Pak

Just finished a video for Knightec, a Lund based consulting firm specializing in leadership, product development and production technology.  It was a 6hr shoot at Tetra Pak in Lund. Unfortunately the video is for internal use only and will not be posted publicly.  I will try and get clearance to post a few frame grabs. The 2min video was shot on the Canon 1Dc in 4k and delivered in 1080.